Camera
Crash Zoom
The frame slams onto the face and steals the attention.
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How this one runs
From text · 5s · 9:16 · KLING 3.0 TURBO
What this effect is
A crash zoom racks the lens from wide to tight in a handful of frames while the camera body itself never moves. Borrowed from Hong Kong action cinema and now the default punctuation of internet comedy, it is how you land a reaction or the last beat of a joke.
Related effects
- Bullet Time — The action freezes while the camera keeps orbiting.
- Vertigo — The background slides out from under the subject.
- Big Reveal — Starts tight, then opens onto the whole world.
- Creep In — The camera eases forward and the tension climbs.
- Hero Shot — A low angle makes the subject untouchable.
- God View — Straight down from above — the scene becomes a map.